About Makeup DNA

Makeup DNA is a personalized AI beauty app with a simple mission: to make great makeup feel possible for everyone — not just the pros.

Most makeup advice is one-size-fits-all: tutorials made for someone else's face, shades that don't quite suit you, and a lot of guesswork. We built Makeup DNA to change that. With a quick quiz and AI face analysis, the app learns what makes your features unique — your face shape, coloring, and preferences — and turns that into a beauty profile made just for you: tailored looks, step-by-step tutorials, and product recommendations that actually fit.

Makeup DNA was founded by Ingvaras Galinskas and Dobilė Minkutė, and is built by a small, dedicated team. We combine technology with a genuine love of beauty to help people around the world feel confident doing their own makeup — in their own language, for their own face.